DOES YOUR BUSINESS NEED MORE CUSTOMERS?
GET MORE APPOINTMENTS, AND GROW YOUR PROFITS (WITHOUT SPENDING A PENNY ON ADVERTISING, AND PAY ONLY FOR RESULTS)
WHAT WE DO
We'll generate 5-10 new appointments per month for your business
(And you'll start seeing results within 7 days)
Proven Approach
Using our 'Reawaken Messaging Sequence' that builds relationships and gets appointments on demand
Zero Risk
You only Pay-per-Result (Someone saying ‘Yes, I’d like to book an appointment’)
Reactivation
Are you maximizing the value of your existing customer base?
On average it cost 5 times more to acquire a new customer than it does to sell new services to an existing customer.
We tailor our 'Reawaken Messaging Sequence' to your exact needs, and we will do all of the implementation so you don’t have to spend hours and hours learning some new software, or struggling to come up with the right words...
Advertising Copy
Good advertising doesn't simply get noticed. It gives the right people a reason to act.
Before writing an ad, I want to understand the audience, the problem or opportunity we're putting in front of them, and what would make taking the next step feel worthwhile.
That often means working on the offer as well as the copy - whether that's a useful guide, a webinar, a risk-free trial or another low-friction way for a prospect to engage.
I then develop the campaign messaging, creative approach and response journey around that proposition.
The examples below include Meta and Facebook campaigns across financial services, travel, health and B2B marketing - with results ranging from low-cost guide downloads and webinar registrations to thousands of opt-ins and attributable holiday bookings.
Below are examples of paid-social campaigns involving proposition development, lead magnets, creative concepts, direct-response copy and measurable lead generation.
Closed Bridging Finance - Turning a funding problem into 256 webinar registrations.
Closed Bridging Finance wanted to attract property developers with viable opportunities but insufficient capital to progress them.
Rather than trying to explain a complex finance proposition within the ad itself, the campaign starts with the problem developers already recognise - having an opportunity but struggling to secure suitable funding - and uses a webinar as the next step.
The campaign generated 256 webinar registrations at just £2.19 each.
My role: Campaign strategy · Proposition · Ad copy · Creative direction · Lead generation
Sector: Property Finance / Bridging Finance
Audience: Property developers seeking finance for development opportunities
Objective: Generate qualified registrations for the development-finance webinar
Common-Sense Marketing - Testing different offers to turn paid social traffic into identifiable business prospects.
I use my own advertising to test the same principles I apply to client campaigns - particularly the importance of giving cold prospects a compelling reason to identify themselves.
One campaign used a practical marketing guide as the value exchange, generating 104 leads at under £5 each.
A more recent campaign takes a different approach, removing the initial risk of engaging a marketing supplier by offering to write and send the prospect's first email campaign free. That campaign is generating quality business leads at £10.58 each.
My role: Offer development · Campaign strategy · Ad copy · Creative concepts · Lead generation
Sector: Marketing / Professional Services
Audience: SME and local-business owners looking for more enquiries and sales
Objective: Test different propositions and generate qualified business leads
Gamewatchers / Porini Safaris - Capturing safari interest long before the traveller is ready to book.
Choosing an African safari can be complicated. Prospective travellers have questions about countries, reserves, accommodation, wildlife, transport and costs before they're ready to speak to a safari company.
I developed a lead-generation approach that turns that uncertainty into the reason to respond, offering a free guide to help prospects make the right choice. Different ad versions tested downloads, Messenger and comment-based response mechanisms.
The supplied campaign results show the scale of the strategy: 15,559 opt-ins led to 839 enquiries and 224 holiday bookings, generating $2,567,464 in sales revenue from $132,392 marketing spend.
My role: Lead magnet strategy · Campaign messaging · Facebook ad copy · Messenger advertising · Lead generation
Sector: Travel / Safari Holidays
Audience: Prospective African safari travellers
Objective: Build the prospect database, nurture interest and generate safari enquiries and bookings
HOW IT WORKS
Reawaken Messaging Sequence
We will reintroduce you to your past and lapsed clients, and make a compelling offer to tempt them to come back to you.
Often a 'Free Consultation' offer (or 50% discount voucher) will prove to be the most persuasive message. Or some other kind if free complimentary consultation or treatment will be enough to generate new appointments.
Generating Maximum Response
We organise all of the messaging and automate the follow-ups. We have proven that messages 2 and 3 will 'nudge' people into action, and maximise bookings.
When somebody responds asking for an appointment, you will automatically be notified. You retain control of staff calendars and your appointment system.
Maximising Customer Engagement and Lifetime Value
By reactivating lapsed clients, you will be able serve more people, and generate additional income.
This in turn leads to a more secure and sustainable business, and allows you to plan and prepare for the future.
HOW MUCH DOES IT COST?
There is zero cost for us to create the messaging, import your customer data,
send the SMS messages, and coordinate responses.
Each appointment request we then generate costs £25, invoiced on a daily basis.
ROI Calculation:
Assuming that your average treatment costs £50...
And say that only one in four Appointment attendees come back for a total of 6 treatments = £300 income...
If each Appointment costs £25, your total costs = £100 to generate £300 of income...
So your ROI = £200 profit / £100 costs,
which = 200% ROI
Space2Be - Turning a simple health question into 168 new leads.
For someone considering Yoga or Pilates, the first obstacle may not be finding a class - it may simply be deciding which activity is right for them.
I built the campaign around that question and used a free, easy-to-follow guide as the value exchange. The ad combines problem recognition, useful information, local credibility and a straightforward download CTA rather than asking a cold prospect to commit immediately.
The campaign generated 168 guide requests at £4.98 each.
My role: Lead magnet proposition · Campaign messaging · Facebook ad copy · Conversion journey
Sector: Health & Wellbeing / Fitness
Audience: Local adults considering Yoga or Pilates
Objective: Generate prospective-customer leads through a useful buyer's guide
IS THIS FOR YOU?
Are you an established business who is still hungry to scale your business?
When it comes to your marketing, perhaps you recognise these issues:
>> 'Word of Mouth' is too slow and passive
>> Online advertising is too complex, time-consuming and expensive
>> Social media posting is time-consuming, unreliable, with unknown ROI
Do you feel frustrated when you get great feedback from Clients, but people still choose other practices?
Are you always trying to balance income with overheads, pay your staff well, and still have a stable and decent income for yourself?
If you have spare capacity, and are committed to fulfilling the potential of your business, then our risk-free Reactivation Campaign service is exactly what you need!
Here's what to do next...
First, schedule a 'Customer Reactivation' Discovery Call.
This let's us find out more about each other, and decide if our service is what you're looking for.
WE PRODUCE RESULTS FOR ALL KINDS OF SERVICE-BASED BUSINESSES...
We help local businesses reach their growth potential and dominate their markets by implementing proven marketing systems.
Our job is to be experts in marketing, and specifically local marketing, that leverages technology to achieve maximum results, so that our clients can focus on what they do best – running their business...
Andrew - Driver Coaching Business:
Now generates 15-20 top quality enquiries each and every month. And with a carefully thought-out sales conversion process , his business now turns over in excess of £300,000, but without the normal boom-then-bust cycle he was previously experiencing.
Robert – Financial Consultant, South of England:
Received over 9,000 views of his videos, at an average cost of just two pence each!Robert has since gone on to sell his business to a venture capital group, for a high six-figure sum, (and now practices what he preaches by enjoying a financially free retirement)!
Rachel - Adventure Holiday Business, Kenya:In just twelve months Rachel generated 15,559 opt-ins to their mailing list, which led to 839 enquiries, 224 bookings, and annual sales revenue of $2,567,464.
Holly - Telecoms Business, Wales:
“ We've done half a million pounds this time last year, and now we're at a million pounds.If I carry on using Richard's help I would have to say that we would treble the size of our business in the next five years.”
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