DOES YOUR BUSINESS NEED MORE CUSTOMERS?
GET MORE APPOINTMENTS, AND GROW YOUR PROFITS (WITHOUT SPENDING A PENNY ON ADVERTISING, AND PAY ONLY FOR RESULTS)
WHAT WE DO
We'll generate 5-10 new appointments per month for your business
(And you'll start seeing results within 7 days)
Proven Approach
Using our 'Reawaken Messaging Sequence' that builds relationships and gets appointments on demand
Zero Risk
You only Pay-per-Result (Someone saying ‘Yes, I’d like to book an appointment’)
Reactivation
Are you maximizing the value of your existing customer base?
On average it cost 5 times more to acquire a new customer than it does to sell new services to an existing customer.
We tailor our 'Reawaken Messaging Sequence' to your exact needs, and we will do all of the implementation so you don’t have to spend hours and hours learning some new software, or struggling to come up with the right words...
Email Marketing Copy
Getting the right message in front of the right person – and giving them a reason to respond.
Good email marketing is about more than writing an engaging subject line.
I start by looking at the audience, the proposition and the action we want someone to take. That might mean developing a compelling lead magnet, finding a stronger campaign hook, segmenting messages for different decision-makers, or building a sequence that gradually moves a prospect from initial interest to enquiry.
My work ranges from cold B2B lead-generation campaigns and nurture sequences to promotional emails and educational campaigns – often combining useful content, commercial insight and direct-response techniques to create a clear reason to engage.
Below are examples from sectors including travel, transport, property, IT, cyber security, training and logistics – including campaigns that have generated measurable improvements in leads, opens and clicks.
Gamewatchers / Porini Safaris - Turning a free guide into an ongoing conversation with prospective safari customers.
The campaign began with a useful guide to choosing a photographic safari in Kenya, giving prospective travellers a reason to identify themselves before they were ready to book.
I developed the lead-generation and email journey around that initial interest, using a sequence of useful and inspirational content to nurture prospects before introducing specific camps, experiences and safari offers.
The campaign produced strong engagement, with individual emails achieving open rates of more than 40% and click rates reaching 17.4%. The supplied campaign results also show one email achieving a 49.3% open rate and 10.3% click rate.
My role: Lead magnet strategy · Campaign planning · Email sequence · Promotional copywriting
Sector: Travel / Safari Holidays
Audience: Prospective Kenya safari travellers
Objective: Generate leads, nurture interest and convert prospects towards safari enquiries and bookings
Roadskills - Turning driver resistance into a compelling commercial argument for change.
Roadskills needed to generate interest in a driver coaching programme designed to improve MPG - in a market where many transport operators assume drivers simply won't engage with fuel-efficiency initiatives.
I developed an email campaign that challenged that assumption, introduced a different coaching approach based on driver ownership and then translated relatively small MPG improvements into tangible bottom-line savings.
The campaign generated 24 leads in three months, after previous marketing activity had generated zero leads over a three-year period.
My role: Campaign strategy · Proposition · Lead magnet · Commercial messaging · Email copywriting
Sector: Transport / Driver Training
Audience: Fleet and transport operators responsible for fuel costs and driver performance
Objective: Generate qualified leads for the driver coaching programme
MORICON - Turning proprietary research into 52 conversations with senior property decision-makers.
MORICON had conducted more than 300 mystery-shopping audits across the UK Build-to-Rent, Single-Family Rental and branded residential sectors, creating a substantial body of commercially valuable original research.
I used those findings to develop campaign angles that connected operational shortcomings with the commercial issues senior decision-makers care about - including conversion, asset performance, brand differentiation and lost NOI.
Separate campaigns were created around the priorities of Asset Managers, Operations Managers and Portfolio Directors, generating 52 leads across the three campaigns.
My role: Campaign strategy · Audience segmentation · Proposition · Subject lines · Email copywriting
Sector: Build-to-Rent / Property Consultancy
Audience: Asset Managers · Operations Managers · Portfolio Directors
Objective: Turn MORICON's research into qualified senior-level leads
HOW IT WORKS
Reawaken Messaging Sequence
We will reintroduce you to your past and lapsed clients, and make a compelling offer to tempt them to come back to you.
Often a 'Free Consultation' offer (or 50% discount voucher) will prove to be the most persuasive message. Or some other kind if free complimentary consultation or treatment will be enough to generate new appointments.
Generating Maximum Response
We organise all of the messaging and automate the follow-ups. We have proven that messages 2 and 3 will 'nudge' people into action, and maximise bookings.
When somebody responds asking for an appointment, you will automatically be notified. You retain control of staff calendars and your appointment system.
Maximising Customer Engagement and Lifetime Value
By reactivating lapsed clients, you will be able serve more people, and generate additional income.
This in turn leads to a more secure and sustainable business, and allows you to plan and prepare for the future.
HOW MUCH DOES IT COST?
There is zero cost for us to create the messaging, import your customer data,
send the SMS messages, and coordinate responses.
Each appointment request we then generate costs £25, invoiced on a daily basis.
ROI Calculation:
Assuming that your average treatment costs £50...
And say that only one in four Appointment attendees come back for a total of 6 treatments = £300 income...
If each Appointment costs £25, your total costs = £100 to generate £300 of income...
So your ROI = £200 profit / £100 costs,
which = 200% ROI
Fruition Systems - Replacing another IT sales pitch with a risk-free way to experience the service.
Most of Fruition's prospects already had an IT support provider. The challenge wasn't therefore explaining why businesses need IT support - it was giving dissatisfied customers a sufficiently compelling reason to consider changing supplier.
I built the three-email campaign around a free 30-day IT support "test drive", allowing prospects to experience Fruition's response times, expertise and personal service before making a commitment.
Follow-up emails reinforce the company's experience and service proposition before introducing genuine scarcity around the offer.
My role: Offer development · Campaign strategy · Subject lines · Preview text · Email sequence · Copywriting
Sector: IT Support / Managed Services
Audience: SME owners and business decision-makers dissatisfied with their existing IT provider
Objective: Overcome switching inertia and generate enquiries for the 30-day trial
IT Training Solutions - Cutting through the AI hype with practical, everyday business benefits.
With businesses being bombarded by messages about AI, IT Training Solutions needed a campaign to promote its Microsoft Copilot training without adding to the noise.
I developed a three-email sequence focused on practical applications rather than technology - from summarising Teams meetings and drafting documents to improving Excel productivity and reducing repetitive administration.
Follow-up emails tackle misconceptions and reinforce the value of structured training, while maintaining an educational, low-pressure tone.
My role: Campaign angle · Subject lines · Email sequence · Educational copywriting · CTA
Sector: IT Training / Microsoft 365
Audience: Business owners, managers and Microsoft 365 users
Objective: Build interest in Microsoft Copilot training and generate course enquiries
Breathe Technology - Turning cyber-security uncertainty into a useful first step for schools.
Cyber security can be a complex and intimidating subject - particularly for school leaders who may be unsure of their current exposure or how prepared they are to respond to an attack.
I developed email campaign concepts that turned those concerns into specific reasons to engage, including a practical cyber-security guide and an independent DfE Digital Standards gap analysis. The guide itself addresses subjects including ransomware, cyber-security audits and understanding organisational risk.
Alternative campaign hooks were also developed to test different routes into the same underlying need - from understanding the school's risk profile to achieving greater clarity around DfE compliance.
My role: Campaign strategy · Lead magnet · Offer development · Subject lines · Direct-response copywriting
Sector: Cyber Security / Education
Audience: Schools, MATs and Trust decision-makers
Objective: Generate engagement around cyber-security audits and related services
Grabbit & Run - Selling peace of mind rather than simply same-day delivery.
For businesses sending urgent or commercially important documents and parcels, the real problem isn't finding a courier - it's knowing the consignment will arrive when and where it should.
I wrote a short outbound sequence that starts with the frustration of chasing impersonal couriers, before introducing proof points including delivery volumes and a 99.993% on-time delivery record.
The follow-up sequence keeps the message deliberately brief, with the final contact adding customer evidence to reinforce the commercial consequences of getting an important delivery wrong.
My role: Offer positioning · Campaign messaging · Follow-up sequence · Direct-response copywriting
Sector: Courier / Logistics
Audience: Businesses sending urgent or commercially important same-day consignments
Objective: Differentiate the courier service and generate qualified enquiries
IS THIS FOR YOU?
Are you an established business who is still hungry to scale your business?
When it comes to your marketing, perhaps you recognise these issues:
>> 'Word of Mouth' is too slow and passive
>> Online advertising is too complex, time-consuming and expensive
>> Social media posting is time-consuming, unreliable, with unknown ROI
Do you feel frustrated when you get great feedback from Clients, but people still choose other practices?
Are you always trying to balance income with overheads, pay your staff well, and still have a stable and decent income for yourself?
If you have spare capacity, and are committed to fulfilling the potential of your business, then our risk-free Reactivation Campaign service is exactly what you need!
Here's what to do next...
First, schedule a 'Customer Reactivation' Discovery Call.
This let's us find out more about each other, and decide if our service is what you're looking for.
WE PRODUCE RESULTS FOR ALL KINDS OF SERVICE-BASED BUSINESSES...
We help local businesses reach their growth potential and dominate their markets by implementing proven marketing systems.
Our job is to be experts in marketing, and specifically local marketing, that leverages technology to achieve maximum results, so that our clients can focus on what they do best – running their business...
Andrew - Driver Coaching Business:
Now generates 15-20 top quality enquiries each and every month. And with a carefully thought-out sales conversion process , his business now turns over in excess of £300,000, but without the normal boom-then-bust cycle he was previously experiencing.
Robert – Financial Consultant, South of England:
Received over 9,000 views of his videos, at an average cost of just two pence each!Robert has since gone on to sell his business to a venture capital group, for a high six-figure sum, (and now practices what he preaches by enjoying a financially free retirement)!
Rachel - Adventure Holiday Business, Kenya:In just twelve months Rachel generated 15,559 opt-ins to their mailing list, which led to 839 enquiries, 224 bookings, and annual sales revenue of $2,567,464.
Holly - Telecoms Business, Wales:
“ We've done half a million pounds this time last year, and now we're at a million pounds.If I carry on using Richard's help I would have to say that we would treble the size of our business in the next five years.”
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