DOES YOUR BUSINESS NEED MORE CUSTOMERS?
GET MORE APPOINTMENTS, AND GROW YOUR PROFITS (WITHOUT SPENDING A PENNY ON ADVERTISING, AND PAY ONLY FOR RESULTS)
WHAT WE DO
We'll generate 5-10 new appointments per month for your business
(And you'll start seeing results within 7 days)
Proven Approach
Using our 'Reawaken Messaging Sequence' that builds relationships and gets appointments on demand
Zero Risk
You only Pay-per-Result (Someone saying ‘Yes, I’d like to book an appointment’)
Reactivation
Are you maximizing the value of your existing customer base?
On average it cost 5 times more to acquire a new customer than it does to sell new services to an existing customer.
We tailor our 'Reawaken Messaging Sequence' to your exact needs, and we will do all of the implementation so you don’t have to spend hours and hours learning some new software, or struggling to come up with the right words...
Landing Page Copy
These are focused pages I've designed and written around a single campaign objective - including lead-magnet downloads, enquiries, consultations and product sign-ups.
Common-Sense Marketing - Webology Guide - Turning a common marketing frustration into a compelling reason to download.
This lead-generation landing page promotes a free guide explaining why many business websites fail to generate enough enquiries and sales – and what their owners can do to improve them.
I designed the page and wrote the direct-response copy around a single conversion objective: getting prospects to download the guide. The opening identifies a familiar commercial problem, before previewing specific lessons from the guide – including capturing attention quickly, understanding what prospects really want and optimising homepage content to build the "Know, Like & Trust" factor.
Social proof provides additional reassurance, while a deliberately simple page structure and repeated download CTA keep the visitor focused on one action.
My role: Lead magnet strategy · Landing page design · Page structure · Direct-response copywriting · Conversion
Audience: Business owners and marketers whose websites aren't generating enough enquiries or sales
Objective: Capture prospect details by converting landing-page visitors into guide downloads
Sofood - Corporate Catering Guide - Lead generation through useful content
Rather than asking a cold prospect to make an immediate catering enquiry, this campaign gives corporate catering decision-makers something useful first: a free guide to the questions they should ask when choosing a supplier.
I designed the landing page and wrote the copy around a single conversion objective, using issues such as dietary requirements, service standards, sourcing and costs to demonstrate the value of downloading the guide.
My role: Landing page design · Page structure · Copywriting · Lead magnet
Objective: Capture contact details from prospective corporate catering buyers
MYNT - Engagement Gap Report - Turning original research into a lead-generation campaign.
A focused landing page created to promote MYNT's Engagement Gap Report and turn interest in the research into identifiable leads.
I designed the page structure and wrote the copy to introduce the issue, establish the value of the report and give prospects a clear reason to exchange their contact details for access.
My role: Landing page design · Page structure · Copywriting · Lead generation
Objective: Promote the report and convert interested prospects into leads
HOW IT WORKS
Reawaken Messaging Sequence
We will reintroduce you to your past and lapsed clients, and make a compelling offer to tempt them to come back to you.
Often a 'Free Consultation' offer (or 50% discount voucher) will prove to be the most persuasive message. Or some other kind if free complimentary consultation or treatment will be enough to generate new appointments.
Generating Maximum Response
We organise all of the messaging and automate the follow-ups. We have proven that messages 2 and 3 will 'nudge' people into action, and maximise bookings.
When somebody responds asking for an appointment, you will automatically be notified. You retain control of staff calendars and your appointment system.
Maximising Customer Engagement and Lifetime Value
By reactivating lapsed clients, you will be able serve more people, and generate additional income.
This in turn leads to a more secure and sustainable business, and allows you to plan and prepare for the future.
HOW MUCH DOES IT COST?
There is zero cost for us to create the messaging, import your customer data,
send the SMS messages, and coordinate responses.
Each appointment request we then generate costs £25, invoiced on a daily basis.
ROI Calculation:
Assuming that your average treatment costs £50...
And say that only one in four Appointment attendees come back for a total of 6 treatments = £300 income...
If each Appointment costs £25, your total costs = £100 to generate £300 of income...
So your ROI = £200 profit / £100 costs,
which = 200% ROI
Review Boost - Turning a simple proposition into a focused product journey.
Review Boost helps businesses generate more customer reviews, strengthen their online reputation and improve their visibility in local search.
I designed and wrote the landing page around a straightforward proposition - get more reviews, rank higher, grow faster - before taking prospects through the benefits, how the service works, pricing and FAQs.
The page then converts interest into action with a clear free-trial offer.
My role: Landing page design · Proposition · Page structure · SaaS copywriting · Conversion
Objective: Explain the product, overcome objections and generate free-trial sign-ups
IS THIS FOR YOU?
Are you an established business who is still hungry to scale your business?
When it comes to your marketing, perhaps you recognise these issues:
>> 'Word of Mouth' is too slow and passive
>> Online advertising is too complex, time-consuming and expensive
>> Social media posting is time-consuming, unreliable, with unknown ROI
Do you feel frustrated when you get great feedback from Clients, but people still choose other practices?
Are you always trying to balance income with overheads, pay your staff well, and still have a stable and decent income for yourself?
If you have spare capacity, and are committed to fulfilling the potential of your business, then our risk-free Reactivation Campaign service is exactly what you need!
Here's what to do next...
First, schedule a 'Customer Reactivation' Discovery Call.
This let's us find out more about each other, and decide if our service is what you're looking for.
WE PRODUCE RESULTS FOR ALL KINDS OF SERVICE-BASED BUSINESSES...
We help local businesses reach their growth potential and dominate their markets by implementing proven marketing systems.
Our job is to be experts in marketing, and specifically local marketing, that leverages technology to achieve maximum results, so that our clients can focus on what they do best – running their business...
Andrew - Driver Coaching Business:
Now generates 15-20 top quality enquiries each and every month. And with a carefully thought-out sales conversion process , his business now turns over in excess of £300,000, but without the normal boom-then-bust cycle he was previously experiencing.
Robert – Financial Consultant, South of England:
Received over 9,000 views of his videos, at an average cost of just two pence each!Robert has since gone on to sell his business to a venture capital group, for a high six-figure sum, (and now practices what he preaches by enjoying a financially free retirement)!
Rachel - Adventure Holiday Business, Kenya:In just twelve months Rachel generated 15,559 opt-ins to their mailing list, which led to 839 enquiries, 224 bookings, and annual sales revenue of $2,567,464.
Holly - Telecoms Business, Wales:
“ We've done half a million pounds this time last year, and now we're at a million pounds.If I carry on using Richard's help I would have to say that we would treble the size of our business in the next five years.”
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